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How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify

Sarah Tripp and David Shoap, husband and wife, created Sarah’s Treats and Treasures when a unique inventory opportunity caught their eye: hand-crafted pins made right in the U.S. Using the original clay mold, the pins were cast in a lead-free pewter and antiqued (or gold plated).

“They're so pretty, it's not hard to sell something that has so much variety, when it comes down to it,” David recalls.

Finding the perfect product to sell? Check. Selling it? Well, that’s where things got a little fuzzy.

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8 Awesome Black Friday Cyber Monday Email Campaigns You Can Steal This Holiday Season

As a marketer and business owner, it can be difficult to come up with great emails with eye-catching images and actionable copy. That’s why I like to draw inspiration from other successful marketers and businesses.I’m going to share eight awesome Black Friday Cyber Monday email campaigns that you can steal for your store. For each example, I’ll break down what it is, why it’s so effective, and how you can implement the idea into your BFCM campaigns.

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Dropshipping U -  

Facebook has over a billion monthly active users according to Statista. With Facebook ads, you have the opportunity to put your business and product in front of this very large and active user base. Many ecommerce businesses have been able to make the most of this opportunity and have grown their businesses significantly with Facebook ads. Online retailers such as Pigtails and Ponys, a hair accessories brand, and Joseph Nogucci, a designer jewelry brand, have had and continue to have a lot of success with Facebook ads. 70% of Pigtails and Ponys’ customer base has been acquired through Facebook ads and Joseph Nogucci has seen a 7x return on their ad spend.

When you think of Facebook ads for your ecommerce business, maybe you begin to wonder if it’s too expensive, if it’s too difficult to figure out, or if it’s still too early for your business to pay for advertising.

In this article, I’m going to go through the basics and fundamentals of Facebook ads and provide you with an overview of the platform. In a future article, I’ll walk you through, step-by-step, how to create your first ad. For now, let’s dive into the world of Facebook ads and what they look like for ecommerce businesses.

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