Some businesses have a service-oriented website, and generally don’t put a lot of effort into selling products. However, they may be looking to earn some additional revenue, or increase brand awareness through promotional products.
Perhaps your business is a charity that would like to sell some merchandise as a fundraiser. Or a service company with some tools it could promote. Or a restaurant with a line of in-house sauces, or a recipe book. Any of these examples would benefit from a Shopify integration within their existing website..
Shopify website integration is a useful way for agencies or freelancers to provide customers with more creative online shopping experiences.
- Provide products on a service-oriented website
- Offer a low-risk way to test a full-store idea
- Provide a simple way of creating landing pages
- Create a microsite for a unique set of products
Today I’ll go through all four options in detail.
1. Limited products as part of a website
Here’s a real-life example: The Stanley Thompson Society promotes some of the world’s best golf courses, created by Stanley Thompson. It’s a rich website with a lot of information about the man, the exceptional golf courses he created, and the activities of the Society, including verifying Stanley Thompson golf courses and providing a scholarship for golf course design/maintenance..
As part of the website, they also use Shopify integration to sell golf-related products through the Stanley Thompson Store.
2. Test a full store idea
The benefits of reaching an expanded online audience, and providing an easy way for existing customers to shop from their home, can be a substantial win for clients already running a retail operation. But, taking the leap to e-commerce can also create a lot of anxiety and involve a considerable amount of time, money, and risk to get up and running.
Testing the idea of an online store can be a good way of reducing that risk. A retailer can take a subset of products — ones they think will sell best online — and display them on a simple website, using the Shopify integration.
If the client has a limited budget, more of it can be spent on marketing, in order to test the idea and get it off to a great start. If there’s good feedback, you’re on the right path. Continue adding products to set up the full store, while continuing to test customer appetite.
On the other hand, if you test the market response and find that there’s not enough interest, your client will be glad you saved them significant time and money.
3. Enhance your landing page with products
Landing pages are a key component to a successful inbound marketing campaign. The landing page is a standalone web page that is distinct from your main website and has been designed for a single call to action. The navigation bar is hidden to restrict the options available to users visiting this page, helping to guide them toward an intended goal, such as subscribing to a newsletter or asking for an email in exchange for a discount coupon or download.
A campaign may use social media, content marketing, email marketing, or paid search to drive a visitor to a landing page, in the hopes of converting them, giving better results than sending visitors to a generic page on the website.
You can maximize sales of a specific product or product line by leading visitors to a landing page that is focused on promoting the product or /product line. Instead of the usual call to action, you can have a Buy Button as the focus of the landing page, incentivizing visitors toward buying a product (and getting their email in the process).
4. Create a microsite for a set of products
A retailer may have a set of products that are quite different from their main business. It could be a specialty item, or a set of products that is better suited for an online store. Creating a microsite for a product line is also a good way to reach a new online market. A small website with its own unique branding can easily be setup.
It’s easy to create a small website, and add products to a new store.
A great example is Elf Cozy’s Workshop, a Canadian online store specializing in custom clothing and accessories for professional Santas, including puffy shirts, aprons, ball caps, etc. It was born out of Sharon’s Cozy Horse Creations, but because Santa clothing doesn’t have anything to do with horse accessories, Sharon decided to set up a one page website to test demand for a full website. Within only a few weeks of launch, the website was receiving orders from as far away as Hawaii.