LinkedIn is the world’s largest social network for working professionals. In fact, it’s one of the largest social networks in general.
But just how impressive is LinkedIn? Why should you be using LinkedIn? Here are some impressive statistics and figures that explain just how important LinkedIn is to the professional world.
Your audience is on LinkedIn
While platforms like Facebook allow you to target potential customers by interests, LinkedIn focuses on professional affiliations. If your target audience is likely to have a certain job type, a LinkedIn campaign is a valuable tool for pinpointing these types of individuals. It allows you to narrow down your audience by company name, job title, or industry. For instance, if you sell medical supplies, you can seek out medical professionals by selecting medical industry and selecting all the job types within this industry that would apply.
If your business offers a service or product that would appeal to your target audience, lead generation on LinkedIn is a good move.
LinkedIn is a Great Place to Find Decision Makers
As of 2019, the platform had 90 million senior-level influencers. Decision-makers were at 63 million and opinion leaders at 17 million.
The platform allows you to reach and engage your prospects at the right time and in the right context. You can easily find customers through searching by either their name, position, or company. LinkedIn also suggests other potential customers that you can target.
LinkedIn Is a Business-Oriented Social Site
LinkedIn is the number one platform for Fortune 500 companies according to research by the University of Massachusetts, Dartmouth. They found that 98% of the Fortune 500 companies use LinkedIn to tell their stories, recruit, and network.
B2B Marketers Consider LinkedIn Effective for Lead Generation
B2B marketers use LinkedIn to forge relationships with professionals in their target market. You can reach quality leads for your business and grow your professional network. It also becomes easy to engage them with valuable content.
LinkedIn is the Preferred Content Distribution Channel for B2B Marketers
For 94% of B2B marketers, LinkedIn is the first channel they use when they want to distribute content to various social media sites.
LinkedIn Offers a 10%-25% Response Rate for InMail
According to LinkedIn, senders get a 300% response rate from InMails compared to other email or messaging platforms. You have a 10%-25% response chance if you send messages to your prospects.
InMail offers exclusivity and the prospect can click on your profile to learn more about you. They can also learn about your products, solutions, connections, and recommendations.
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