This report is broken up into 7 areas – Overall Score, Listing Score, Reviews Score, Social Score,  Website Score, Advertising Score, and SEO Score.

Overall Score – This provides an overall comparison when compared with your competitors in the market place. Viewed as a guide for the improvement you should always be striving for a higher score.

Listing Score – It’s critical that local and regional businesses can be found online. Being listed on the major platforms AND have accurate information is the cornerstone for SEO. If your score is low, then we need to look at accuracy among data providers and presence on listing platforms. If your score is high, then we need to monitor those providers and keep the data accurate.

Reviews Score – This section looks at the number of reviews, how recent the reviews are, and the average score of reviews. Remember that you need to have recent reviews in addition to 5-star reviews, the request for reviews should be ongoing.

Social Score – This score is derived from Facebook, Instagram, and Twitter’s number of posts/tweets, followers, following, and averages across the board. Steady engagement across all platforms is an industry best practice.

Website Score – This section looks at mobile responsiveness, desktop load speed, and homepage content. While not a full in-depth report, ask us for that if you want, it does provide a good overall view of your website. Load speed along with metrics that can be fixed are presented for follow up.

Advertising Score – If you are advertising on Google we look at, Google Ads: The type of Paid Keywords, CPC, and PPC results your prospect could receive if they were using an advertising solution, along with competitor campaign comparison. Facebook retargeting options and opportunities. Keyword recommendations and ad performance against industry benchmarks.

SEO Score – The elusive, shifting, holy grail of all online businesses – SEO rankings. This report looks at your organic keyword performance and ranking vs industry and competitors. In addition, it looks at the clicks you are getting and puts a value on them for comparison/cost analysis. With your keywords loaded it also shows local and global searches.