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The Ultimate Guide on Strategies for LinkedIn B2B Lead Generation

Free Strategies for Generating B2B Leads on LinkedIn

Many people forget all about LinkedIn when they’re updating their social media pages to increase traffic to their business. If you want to optimize lead generation, you have to explore all social channels, including LinkedIn.

Since it’s the world’s largest database for all business professionals, you can develop great networks to help move your business up the success ladder.

Publish Articles

You need to publish value-adding articles to demonstrate to experts that you’re a leader in your industry. Articles help you anticipate questions common in the industry; and by answering them comprehensively, you achieve the visibility you need to establish yourself as a leader.

Even if you already have a blog, publishing on LinkedIn comes with advantages you wouldn’t enjoy with blog articles. This is because LinkedIn articles get shared with a different demographic and you get to connect with followers who don’t get time to go through your blog.

The best part about LinkedIn is that users who aren’t on your network can see your articles as well. Publishing allows you to spread your wings and reach a wider audience. You get to establish authority when you publish great articles because many users will be inclined to follow you.

Post Daily updates

When was the last time you made an update on LinkedIn? If you can’t remember, you’re doing LinkedIn lead generation the wrong way. Like any other social media platform, you need to post daily updates on LinkedIn.

Even if it’s a professionals platform, it does not mean that you should make updates once a month. If you want to garner more followers, you have to establish a solid online presence. When people see your updates on a daily basis, your profile sticks in their heads, and this is usually the ultimate goal of organic advertising.

Join groups

Joining groups on any social media platform allow you to connect with people in your industry. Since LinkedIn is a large database for professionals, the groups are a gold mine for anyone who wants to grow their business fast.

When you’re in a group of like-minded individuals, you get insights on how to make your business better. Professionals will offer advice on different topics and you can always get immediate answers to burning questions.

Groups are a great place for you to network and identify potential leads. Be sure to answer questions as an expert, as well as establish authority within the groups you’re in.

Engage with a Targeted List of Users

When you’re marketing yourself on any social media platform, you need to have an objective in mind. Engaging with a predetermined target audience allows you to make the right connection. As a business, you need to have a specific criterion you use to target ideal clients.

First, you need to find the profiles of users that fit the bill, after which you can proceed with marketing efforts that help you identify the leads you should engage in. Targeting anyone and everyone on LinkedIn is a waste of time and effort because not all engagements will yield desired results.

LinkedIn is very lucrative for professionals who want to boost lead generation. Make sure you make it a habit to post updates on your page regularly. You also should be strategic about the audience you engage in to get the most out of this platform.

As a B2B business owner, you need to keep your LinkedIn page active to generate leads. Even though this social media platform is quite lucrative, maintaining a solid online presence can be quite tedious. Juggling between core business responsibilities and staying relevant on social media platforms can be hard. This is where we come in. If you want to learn more about LinkedIn lead generation, feel free to contact us. Our team of experts will ensure you engage the right professionals on linked in and expedite lead generation for you.

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By Judith Blakey

Judith is the Founder of the digital marketing agency Page Design, Los Angeles, CA.

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